Rubik’s needed fresh photography that could be used across all touchpoints. This photography needed to be in line with the new brand style and simultaneously introduce Rubik’s as a lifestyle brand, helping them to stand out as the original Rubik’s Cube in a sea of competitors and fakes.
We conducted research into Rubik’s key audiences and the locations that would resonate with them. Working alongside Fresh Films, we generated a series of images. We used relatable models against relevant locations, as well as cooler, urban landscapes, and unique product shots that made the Rubik’s Cube the main focus. The result – photography that not only resonated with the core audience but helped Rubik’s establish itself as a standout lifestyle brand.