Photography

The challenge

Rubik’s needed fresh photography that could be used across all touchpoints. This photography needed to be in line with the new brand style and simultaneously introduce Rubik’s as a lifestyle brand, helping them to stand out as the original Rubik’s Cube in a sea of competitors and fakes.

Our solution

We conducted research into Rubik’s key audiences and the locations that would resonate with them. Working alongside Fresh Films, we generated a series of images. We used relatable models against relevant locations, as well as cooler, urban landscapes, and unique product shots that made the Rubik’s Cube the main focus. The result – photography that not only resonated with the core audience but helped Rubik’s establish itself as a standout lifestyle brand.

Rubik's Photography Look Book

Rubik's Brand Photography