Rubik’s needed fresh photography that could be used across all touchpoints. This photography needed to be in line with the new brand style and simultaneously introduce Rubik’s as a lifestyle brand, helping them to stand out as the original Rubik’s Cube in a sea of competitors and fakes.
We conducted research into who Rubik’s key audiences were and what locations would resonate with them most. Working alongside Harry, from Fresh Films we generated a new series of images using relatable models against relevant locations as well as, other cooler, more urban landscapes, and interesting and unique product shots that made the Rubik’s Cube the main focus. This resulted in photography that not only resonated with the core audience but helped the brand stand out and establish itself as a lifestyle brand.