Rubik's packaging redesign

The challenge

The Rubik’s products were all sold in different style packaging depending on which licencee was marketing the product. This made it hard for users to distinguish between the real brand and fake products on the market.

Our solution

We created a consistent design across the product range, bringing in challenge levels as well as reinforcing the Rubik’s brand with an original Product sticker on all packaging.

The Core Range

Rubik's Cube packaging explained

Rubik's games