Strategy · Research · Campaigns · Brand Guidelines · Packaging · POS · B2B · Amazon


Solving the cube challenge

Connecting with Rubik’s fans through new imagery and brand messaging.

With several competitor cubes in the public domain, SDM worked with Rubik’s to create the strategy & design style that re-established Rubik’s as the iconic cube. After the 2020 global rebrand, Rubik’s saw a 40% growth in worldwide sales.

Poster Campaign

PACKAGING REDESIGN

RUBIK'S GAMES

RUBIK'S GUIDES - CHANGING THE RULES

Education Pack

Photography shoot

Producing fresh imagery to embrace a new brand style.