Strategy · Research · Campaigns · Brand Guidelines · Packaging · POS · B2B · Amazon
Solving the cube challenge
Connecting with Rubik’s fans through new imagery and brand messaging.
With several competitor cubes in the public domain, SDM worked with Rubik’s to create the strategy & design style that re-established Rubik’s as the iconic cube. After the 2020 global rebrand, Rubik’s saw a 40% growth in worldwide sales.
RUBIK'S GUIDES - CHANGING THE RULES
Producing fresh imagery to embrace a new brand style.