Strategy · Design · Website · Social Media · Campaign Ideas
Valentine's Day love stories, by LEGO
Making LEGO a part of the Valentine’s Day conversation.
With LEGO not often associated with romance, it was a challenge to bring the fun to the Valentine’s Day party. We utilised the LEGO minifigures, popular amongst adult fans, to express love for their favourite thing. A global cross-channel campaign resulted in an increase of 52% new visits to the LEGO.com homepage and higher social media engagement than all brands that day.