LEGO needed a way to engage more with their audience on a day-to-day basis, while showcasing the personality of the brand. More research was needed into how LEGO could play a more effective role in social media.
We looked at how fans interacted with the company on their social media platforms, sharing their experiences and unique builds. We needed a way to be a part of the real-world experiences. We listened to trends across the internet and, when the right opportunity arose, we added the unique LEGO personality to the conversation. This resulted in huge reach across the internet, with spikes in channel engagement, and posts outperformed all other everyday content.