LEGO wanted to broaden the appeal and reach of the responsibility stories that they have been involved in throughout the year. Our challenge was to make sure this year’s LEGO stories were not just another printed responsibility report that was only seen by the few.
We creating an animated video, taking you through a year of highlights in the magical world of LEGO. We then created an engaging website that took the viewer through each story and allowed them to dive deeper into each experience. This was all supported with social media posts and across the LEGO site.