Strategy · Campaign Design · Website · Animation · Videos · Social

Making a positive impact

Broadening the appeal of the LEGO responsibility stories and injecting energy into their climate impact results.

We made sure the year’s LEGO responsibility stories were interesting and motivating – not just another printed report seen only by the few. We produced an animated video, showing a year of highlights in the world of LEGO. We created an engaging website that took the viewer through each story and allowed them to dive deeper. All supported across the LEGO site and with social media posts.

Learning through play

Social media

Responsive Website