Strategy · Design · Logo · Campaign · Website · Immersive Event
Going green and creating organic awareness
Creating sustainable superheroes to promote LEGO’s first plant-based elements.
We designed a logo and key visuals with naturally bold and impactful colours. Superheroes encouraged consumers to combine the new parts with their existing LEGO bricks. We asked them to build their own sustainable superheroes and share these on the campaign website, generating further organic awareness.