The challenge

LEGO’s first plant-based elements were entering into production – LEGO plants made from sustainable materials. We were tasked by LEGO to create a logo and visual identity across all platforms, for communication across all ages.

Our solution

We designed a logo and key visuals with naturally bold and impactful colours to work with the green LEGO elements. We created a fun combination of sustainable superheroes to encourage consumers to combine the new elements with their existing LEGO bricks. We then asked them to build their own sustainable superheroes and share these online on the campaign website, to generate further organic awareness.

Logo Design

Cross Channel Marketing Key Visual

Social media

Natural History Museum Building Event

Website Design