LEGO’s first plant-based elements were entering into production, LEGO plants made from sustainable materials. We were tasked by LEGO to create a Logo and visual identity across platforms for the communication across all ages.
We created a logo and key visuals with naturally bold and impactful colours to work with the green LEGO elements. We then created a fun combination of sustainable superheroes to encourage consumers to combine the new elements with their existing LEGO bricks. Then to build their own Sustainable Superheroes and share these online though the campaign website and generate further organic awareness.