Strategy · Design · Website · Social Media · Campaign Ideas
Good thinking, Batman!
Showcasing how LEGO cares for the environment with a fun theme for social responsibility news.
Children became part of ‘Planet Crew’ by engaging in activities. We explained wind power in a simple interactive tutorial and children agreed planet promises, like turning off lights and shallow baths. With Batman as an ambassador, we created a short video where he declares that the world is “nearly” as important as him.