The challenge
Lego’s challenge was to design a fun holiday campaign around the Build to Give concept. Bringing lego’s values of caring and play to the children around the world.
Our solution
We created a strong visual connection of fun and caring across Lego’s digital channels. Every Lego holiday build you create then display it in-store, on LEGO Life or share it online with #BuildToGive and for every ornament built and shared, Lego will then donate a Lego set to a child in need of play.
Cross Channel Key Visual
