The challenge

Lego’s challenge was to design a fun holiday campaign around the Build to Give concept. Bringing lego’s values of caring and play to the children around the world.

Our solution

We created a strong visual connection of fun and caring across Lego’s digital channels. Every Lego holiday build you create then display it in-store, on LEGO Life or share it online with #BuildToGive and for every ornament built and shared, Lego will then donate a Lego set to a child in need of play.

Cross Channel Key Visual

Website (Visit Page)