LEGO’s challenge was to design a fun holiday campaign around the Build to Give concept. SDM needed to help LEGO bring their values of caring and play to children around the world.
We created a strong visual connection of fun and caring across LEGO’s digital channels. For every LEGO creation displayed in-store or shared online with #BuildToGive, LEGO donated a LEGO set to a child in need of play. It was a privilege for SDM to help convey this message.