The challenge

We wanted to showcase LEGO in the digital world to young kids, while connecting with the Hour of Code challengers. A game was created where users could simply code a LEGO robot to move around a board, missing obstacles, to reach the finish line.

Our solution

We created a website where users had to play the game for 1 hour, completing challenges along the way, to be awarded the Hour of code certificate. Users could then download the certificate with their name on to take to school.

Bits and Bricks Promotional Video

Marketing Image