The challenge

We wanted to showcase LEGO in the digital world to young kids while connecting with the Hour of Code challengers. A game was created where you could simply code a LEGO robot to move around a board missing obstacles and reach the finish line.

Our solution

We created website that you had to play the game for 1 hour, completing challengers along the way to be awarded the Hour of code certificate. You could then download the certificate with your name on to take to school.

Bits and Bricks Promotional Video

Marketing Image