Website Design

The challenge

We were tasked to redesign the old website to give it a more family-friendly feel and make it easier to navigate for busy parents and undecided gift-givers.

Our solution

We took the design approach to make the site a bright and playful experience. Making the shopping experience easy to navigate around, with help from the ‘Find a toy machine’, interspersed with brand experiences to entertain the children with. We also made the more functional account and trade areas continue with the brand design experience, making sure that every click brought another smile.

Responsive Website

Page designs

Mobile page design