Hape wanted to redesign their website for their educational toys. We were tasked to give the website a more family-friendly feel and make it easier to navigate for busy parents and undecided gift-givers.
We took the design approach to make the website a bright and playful experience. We made the shopping experience easy to navigate around, with help from the ‘Find a toy machine’, interspersed with brand experiences to entertain the children. We also made the more functional account and trade areas consistent with the brand design experience, making sure that every click brought another smile.