Christmas at Chobham Adventure Farm
The challenge
Chobham Adventure Farm was putting on a magical Christmas experience and asked Summer Day Media to help to spread the festive message far and wide.
Our solution
We created a magical Christmas scene to lead the campaign and give a consistent magical look across all the online festive messaging and event collateral. We then shot multiple social adverts to create a real buzz around the event which reached over 100k people locally linking them to the campaign webpage to purchase tickets. This was all backed up by a powerful Influencer marketing campaign, PR and email marketing.
Social Media Videos
The social media videos generated a huge response with each video generating up to 28k reach and 2k link clicks. The comments in each post were overwhelmingly positive.
Influencer Marketing
On Launch Day we had:
- A peak of 1099 impressions on stories
- 716 profile interactions
- 260% increase in website clicks
Christmas Experience Poster & Leaflet
Feeling the Magic
Customers were greeted with wooden tickets by the Elves to enter the attraction. Inside, the children had to complete a series of magical activities that graduated them to become official Elf helpers. Earning them a certificate from Santa confirming their place on the Nice List.
Website & Email Design
The webpage generating up to 5k more traffic per month for the site during the campaign with a decrease of 20% in bounce rate.
The email campaign generated a 90% – 76% open rate with link click up to 21% per email.
PR
We had a huge positive response from the local media, publishing stories about the Christmas experience across their websites and social platforms.
Happy Customers
