Christmas at Chobham Adventure Farm
The challenge
Chobham Adventure Farm was putting on a magical Christmas experience. They asked SDM to help to spread the festive message far and wide.
Our solution
We created a magical Christmas scene to lead the campaign and give a consistent look across the online festive messaging and event collateral. We shot multiple social adverts to create a real buzz, which reached over 100k people locally, linking them to the event webpage to purchase tickets. This was backed by a powerful influencer marketing campaign, PR and email marketing.
Social Media Videos
Each social media video generated up to 28k reach and 2k link clicks. The comments were incredibly positive.
Influencer Marketing
On Launch Day we had:
- A peak of 1099 impressions on stories
- 716 profile interactions
- 260% increase in website clicks
Christmas Experience Poster & Leaflet
Feeling the Magic
We designed wooden tickets for the Elves to give customers on arrival. Inside, children completed magical activities that graduated them to official Elf helpers and earned them a Nice List certificate from Santa.
Website & Email Design
The webpage generated up to 5k more web traffic per month during the campaign, with a 20% decrease in bounce rate. The email campaign generated a 90%-76% open rate, with link click up to 21% per email.
PR
A huge positive response from local media, publishing stories about the experience across their websites and social platforms.
Happy Customers
